How to Use Gamification in HR Processes

The success of an HR hinges primarily on the quality of hire and the ways it can spur motivation and influence loyalty amongst the employees. Gamification is one such technique which has gained traction of late, as it continues to foster loyalty by applying behavior-motivating techniques from traditional and social games to non-game environments.
According to the Society of Human Resource Management (SHRM), there are two kinds of gamification, namely structural and serious games. The structural games include gaming elements like badges, leaderboards etc. whereas the serious ones are dedicated to training simulation.
Talent acquisition can be improved through gamification by turning a recruitment process into a gamified experience. The top referrers can be rewarded by “referrer of the year” or month badge along with a referral bonus. This would relieve the pressure from the HR department and let employee play a more active part in talent acquisition.
Organizations like PWC, have developed a game called “Multipoly”, more on the lines of the real-world game Monopoly, where the interested candidates are asked to work in teams to solve real-world problems based on PWC core competencies. This allowed the recruitment to ascertain the capabilities of the candidate pool along with an added bonus of a longer candidate engagement on their employment site.
Lack of fun at work and training is the key factor in high attrition rates in today’s dynamic recruitment landscape. Corporate training programs are being designed with a touch of gamification in them. It features LMS based solution, consisting of different stages of learning. The learner faces challenges, aligned with the company’s values and goals at various stages. The idea is to pass, gain a badge and accrue points for attempting and completing learning nuggets while having access to expert feedback and learning aids.
Wellness of an employee is integral to achieving the company’s goals. Enterprise solutions like Welbe collate employee wellness data from IoT capable wearables like Fitbit into a company’s dashboard and set health challenges for the employees accordingly.
Gamification brings a fresh perspective to the “set in stone” HR guidelines. It helps to bring people together and collaborate around company culture. With the help of gamification, the HR executives can forestall unhappiness by leveraging intrinsic motivators to drive desirable employee behavior and mitigate the losses incurred due to the high attrition rate.